We may collect different kinds of personal data in several different ways and use it for a number of different purposes:
To ensure access to our website and online services
In general, you can visit softamassindia.com and its affiliate websites on the World Wide Web without telling us who you are. Our web servers or Affiliates who provide analytics and performance enhancement services may collect:
Soft Amass India grants you permission to the extent necessary to lawfully access and use this website and to display, download, or print portions of this website on a temporary basis and for your personal, non-commercial use only.This information is aggregated to measure the number of visits, average time spent on the site, pages viewed and similar information. SOFT AMASS INDIA uses this information to measure the site usage, improve content and to ensure safety and security as well as enhance performance and user experience of the website. In few situations, you are required to register to access an authenticated area of the website: in these cases, we will also collect your username and password. We may also obtain data from third parties including:
Social networks, when you grant permission to us to access your data on one or more networks through our website.
Service providers, who help us to determine a location based on your IP address in order to customize offerings and content to your location.
Partners with whom we offer co-branded services or engage in joint marketing activities
To answer your enquiries, support and contact requests
If you contact us with queries, requests for more information about initiatives or products or other generic support inquiries, we may need to process personal data about you such as:
personal and contact details, like full name, company and role, email and address, demographic data, qualifications and profession, and/or the content of your messages to us.
For information about managing your contact data, email subscriptions and promotional communications, please use the contact us form on the softamassindia.com or affiliate websites where you had given your Personal data.
Subscriptions to our promotional interactions
If you sign up to receive marketing communications from SOFT AMASS INDIA we may send these by email, post, telephone or any other means of communication. For information about managing your contact data, you may reach out to the contact details provided in the event privacy notice or in the emails you receive, or you may use the contact us form on the softamassindia.com or affiliate websites where you had given your Personal data.
To administer events and programme
SOFT AMASS INDIA frequently organizes events and initiatives, either free to join or by invitation only; in these cases, this privacy notice applies to both participants and speakers, together with any other supplementary information that is provided in relation with each event. To allow participants to join the events (including communications pre and post event), we are required to collect and process a limited amount of information, such as full name, company, job title and business email address, telephone number, location, and/or pictures and video of you.
Where a hospitality service is provided, we may also collect, store and process “special categories” of more sensitive personal data (SPI), such as dietary requirements or personal disabilities. This will be done only and to the extent permitted by law. Events might be recorded, hence pictures and videos may be collected too; in such cases, you may be informed via a specific notice at the location of recording. This material may be used later by SOFT AMASS INDIA for further compatible purposes in accordance with the notices you receive. Also, during the course of the events, we may collect from you data about yourself, which we later may use to contact you again in order to receive feedback and/or provide further commercial information about SOFT AMASS INDIA; this may be done with your consent, wherever necessary. We may also obtain data from third parties including third party event organizers where the event is sponsored by SOFT AMASS INDIA. Organizers might provide the attendee list. In such cases, the privacy statement of those third parties to whom you provide your personal data will apply to you.
To promote the SOFT AMASS INDIA brand, products, initiatives and values with marketing communications.
SOFT AMASS INDIA has a strong legitimate interest in promoting its brand, products, initiatives and values. In order to further such goals, we process personal data about our business contacts including existing and potential SOFT AMASS INDIA clients, third parties and intermediaries SOFT AMASS INDIA interacts with in the course of doing business. SOFT AMASS INDIA may collect details about you including name, contact details and other information such as your job title, employer, areas of business interest and other business details. We may process such data using software or platforms which allow us to manage our client relationships. We collect such data directly or indirectly from you, or from third parties, such as business partners, data brokers, social networks, marketing companies, and publicly available sources such as social media sites where lawful to do so. In such cases, we will also comply with any additional restrictions imposed by the region in which your data was collected as well as the source of the data. SOFT AMASS INDIA may also collect data from our email and calendar systems concerning interactions between SOFT AMASS INDIA associates and contacts or third parties.
Your data is used by us in part for administering, managing and developing our business and services; such as identifying existing and potential client business needs, analysing and evaluating the strength of our interactions with certain business contacts, performing analytics including to produce metrics such as relationship maps for our business leadership and limited profiling for the purposes of helping us to develop and offer appropriate products and services to existing and potential clients. Analytics may be performed by us using algorithms which help us analyze and rank interactions with you depending on interaction frequency and duration. We may also send you marketing communications and surveys to carry out market research or provide information to you about us and our services which we have reason to believe would be of interest to you in your professional capacity.
When reaching out to you, we may do so through different channels, such as email, phone calls, post or any other means of communication such as through social media sites such as LinkedIn. We will only send electronic marketing communications to business contacts in a business-to-business context, where we have your prior consent or where it is otherwise lawful to do so in the jurisdiction you are located in. You can opt-out from receiving such communications at any time using the contact us form on softamassindia.com or affiliate websites where you had given your personal data, writing to our Data Protection Officers or Head – Global Privacy Office (see section below) or by any other given method provided from time to time (for example: unsubscribe link included at the bottom of emails).
From time to time, we may use your name, quotes, pictures or videos to promote and amplify SOFT AMASS INDIA’ brand and activities. In any such case, you will receive appropriate additional information about the usage of your personal data.